Privacy Policy

Last Updated Date: Oct 1, 2025

Datenschutzrichtlinie
Who Are We? We are My Town Games Ltd, an Israeli Company who produces the My Town Games. We are located at HaPelech St 7, Tel-Aviv Israel.

This privacy policy is meant to comply with your rights under law, and to ensure that you receive adequate information about how your information is collected, processed, conveyed and deleted.

We acknowledge that our games are meant for young children; and as we are aware that they cannot understand legal documents, we request that you (the parent) review the privacy policy to understand what information we collect and how we use it in our My Town apps.

Changes to the privacy policy

We may update this policy from time to time and we will post a notice at the top of the policy if we do. If we make material changes to this policy that affect the collection and use of your information, we will notify you if we have your email address. If you have any questions, please contact us at privacy@my-town.com

My Town Build a City Life (Android) / My Town : City Life Story game (IOS) app is certified COPPA compliant.

The app does not actively collect any personal information from children.
It does collect IP address and devices identifiers which does not specifically identify a user but supports the internal operations of the app.

We work with the following service providers in this app:

We use Firebase Analytics for database and statistics. We collect this information for internal use only and it can’t be used to identify a user. This third party is prohibited from sharing any data. For more https://firebase.google.com/support/privacy/
We use the following ad providers to serve contextual ads in the My Town apps. These networks are part of the Google Play certified ad network program. These networks are restricted from tracking users and serving behavioural ads.

KIDOZ: https://kidoz.net/safe_ads_policy/
Superawesome Ads: https://www.superawesome.com/awesomeads-for-content-owners-and-platforms/
Unity Ads: https://unity3d.com/legal/privacy-policy
Iron Source: https://developers.ironsrc.com/ironsource-mobile/air/ironsource-mobile-privacy-policy/
Vungle: https://vungle.com/privacy/
Applovin: https://www.applovin.com/privacy/
Google Admob: https://policies.google.com/privacy?hl=en-US
AdColony: https://www.adcolony.com/privacy-policy/
Chartboost: https://answers.chartboost.com/en-us/articles/200780269
InMobi: https://www.inmobi.com/privacy-policy

The service providers we use collect IP addresses and mobile identifiers to support our internal operations. The information the service providers collect is not used to contact or build a profile of the child or used for behavioral advertising.

The data collected is used solely to serve contextual ads and analytics. This data is not shared with any other third parties. All ads are subject to human review for appropriateness.

If you would like further information about the service providers listed, please contact us at: privacy@my-town.com

We may make changes to the policy from time to time so please be sure to check regularly. If we make a material change to this policy we will post notice prior to making the change. If we have your contact details we will contact you before we make the change.

If you would like more information please contact us at: privacy@my-town.com

Data Retention and Deletion

The app does not actively collect any personal information from children. Ad networks we work with may collect an IP address, advertising ID and device ID to serve contextual ads. Data is retained only for as long as required for the purpose and then deleted. To find out more about data retention and deletion practises you can contact us at privacy@my-town.com

Kids Privacy Assured by PRIVO: COPPA Safe Harbor Certification

Apps Factory Media Ltd is a member of the PRIVO Kids Privacy Assured COPPA Safe Harbor Certification Program (“the Program”). The Program certification applies to the digital properties listed on the validation page that is viewable by clicking on the PRIVO Seal. PRIVO is an independent, third-party organization committed to safeguarding children’s personal information collected online. The PRIVO COPPA certification Seal posted on this page indicates Apps Factory Media Ltd has established COPPA compliant privacy practices and has agreed to submit to PRIVO’s oversight and consumer dispute resolution process. If you have questions or concerns about our privacy practices, please contact us at privacy@my-town.com. If you have further concerns after you have contacted us, you can contact PRIVO directly at privacy@privo.com.

Security
We use generally accepted security measures and safeguards in an attempt to keep the data it collects secure and requires that the third parties it works with agree to do the same. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.

Disclosure of info

We may disclose your personal information if required by law or in the event of a company sale or proposed change of ownership. We may also disclose it to protect My Town Games Ltd. rights and properties or to investigate fraud or intellectual property infringement.

Privacy and the rest of our apps:

How Do We Collect and process your information?

We understand the importance of our users’ personal information, and more importantly the information pertaining to children under 13 years of age. We do not collect or require users to enter their personal information when using our Products. We do not collect any personal information from children with our apps.

We may receive your non-personal data indirectly from the following third party analytics or advertisers providers. These third parties do not share your user data; they are used to support the operation of our apps and. (respective privacy policies are noted below):

Do We Use Cookies? We use cookies in order to allow your child to log-in to our game when he uses the web interface. A cookie is a small file stored on your computer which may be later also used to identify him. We may also allow several third parties to place cookies. In that case, these cookies may be used to identify your child in their services as well. These third parties include : Google Analytics.

Why Are Children So Special? Your children are special and important. The law provides them with greater protections than adults, which includes their right not to have their personal data used for marketing purposes, and that they may delete this data at any time. It also grants them the right to not be subject to data collection without their specific consent. While under some jurisdictions, the collection of a child’s personal data is not conditioned on consent, we take the harsher approach and apply this condition to all jurisdictions.

How Do We Collect Information? We collect information when a user plays the game or makes purchases All this information is collected and stored on our Firebase database and transferred via secure socket layer (SSL). We use encryption to make sure that third parties cannot listen on the conversation between your mobile device and our servers, and to ensure that information is sent only to our servers, in order to minimize the chance of a malicious entity that might want to impersonate our server.

How Can You Review Your Child’s Information? You can always send us a message at privacy@my-town.com and request that we send you a copy of all your personal data. Please note that if we are unable to verify your identity, we may choose to delete all information in lieu of sending a copy, and that is to increase security.

Parents Rights

If you are a parent, you can review or have your child’s personal information deleted or refuse any further collection and use of your child’s information by contacting us here privacy@my-town.com

How Can You Amend, Delete or Request That We Cease Processing Personal Data? Yes. You can send us a message at
privacy@my-town.com and request that we amend, delete or cease processing of personal data. We will honor these requests and do so, while retaining only the information we need to enforce our legal rights

Who Can You Contact?

If you feel your privacy was violated and/or wish to make a request, send us an email to our privacy officer, at privacy@my-town.com or +9725255559684. Our officer shall respond and/or investigate these complaints. He will also publish periodic reports if a specific issue shall arise. You can also complain to the relevant data protection authority if you are unhappy about how we have handled your personal data.